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Originally, we planned on making helmets for electric scooters around Austin, TX. Now, we're making recycled golf products. Needless to say, it's been a long journey full of twists and turns - here's how it all went down:
It all started at The University of Texas at Austin. A local Texan (Collin, left) and a guy from Jersey (Aadhi, right) met in Intro to Biomedical Design. Along the way, we ran into Seniru Kottegoda, a Mechanical Engineering student and childhood friend. As engineers, we were all passionate about solving the world's biggest problems through business and innovation - and we liked a challenge. So, we competed in case competitions hosted by UT Austin, which were events ranging from 2 weeks to 4 months that focused on developing a solution to solve a specific problem.
During our sophomore year, the City of Austin put on the [Re]Verse Pitch competition - a competition where Austin businesses pitch their byproduct waste to entrepreneurs in hopes of circulating it back into the economy. I texted Aadhi and Seniru the day of the initial pitch and was like "hey this case competition looks super cool if y'all want to check it out." After we got out of class, we walked to the auditorium for the pitch kickoff. The first thing we noticed was that we were the only ones with backpacks; in fact, we were the only students in the entire room among 200 other professionals. A moment of doubt flashed through our minds: maybe we shouldn't be here.
We decided to stay and see what it was all about. It was REALLY cool. Here were the materials we had to work with:
As we left, we analyzed the materials that were pitched to us. Aadhi immediately proposed to make a helmet using the PVC and textiles. For the next two months, we developed a prototype and business plan. The helmets were to be foldable and easily securable to electric scooters. Seniru worked tirelessly to create the beautiful model shown below.
We pitched our idea to judges and we WON! Along with the win, we were provided with a grant to turn our idea into a reality. That's when it hit for me - this isn't just another case competition. This is the real deal. And so, the Terra Helmet was born.
Just like that, we were thrust into the world of entrepreneurship. We knew it would be hard, but we were ready. And so came the long days and even longer nights. Ultimately, our goal stayed the same: to divert waste from landfills. After multiple accelerator programs and endless pivots, we arrived at Terra Golf - a golf brand that diverts manufacturing byproducts from landfills to give them a second life.
And we're just getting started. Terra Tees and Terra Tees Pouches are paving the way for future recycled golf products. Keep up to date with new blog posts and product launches by signing up for our newsletter, found at the bottom of our home page.
For more information on the [Re]Verse pitch competition, check out https://reversepitch.org/. You can find our pitch under the Past Competitions tab, in the 2020 section.
